Mumbai, Jan 8
CarWale in 2014 continued to set milestones and achieve records. Along with BikeWale.com, its two-wheeler avatar, CarWale has clocked more
than 1.6 billion group visits in 2014. The traffic on the portal grew by 125% over 2013 despite the uncertainty in the automotive industry.
Over the year, the group has recorded a remarkable 11.7 billion page views and catered to 65 million unique visitors, helping them with
their car and bike research. This also reflects the surge in the number of users taking the online route to research cars and bikes
before a purchase.
The traffic statistics cement CarWale’s position as the undisputed leader in the automotive research segment. 2014 was also the year when
mobile finally overtook desktop traffic and now contributes more than 55% of the total traffic.
Mohit Dubey, Co-Founder and CEO said “2014 has been a landmark year for us. We are setting our sights even higher in 2015 with many new
product innovations lined up, which will completely redefine the car and bike buying experience in India!”
CarWale, India’s largest automotive portal is owned by Automotive Exchange Private Limited and a part of the Axel Springer group (owners
of AUTO BILD, Europe’s largest selling automotive magazine). CarWale has been recognised by IAMAI as the Best Auto Website in India, twice
in a row (2011 and 2012), among several other awards from Red Herring, Business Week and PC World magazine for its contribution to the Indian