20 July, Ranchi
A fitness and active lifestyle brand, SEVEN, opened its exclusive brandhere Thursday.
The store was inaugurated by Dhoni himself. Launched in February 2016 the brand has its presence across 309 multi-store pan-India and is also available on leading e-commerce platforms like Jabong, Myntra alongwith its own website www.7.life.
The exclusive store houses a wide array of fitness categories such as running, training and lifestyle sport with a product potfolio which encompasses a variety of footwear, appareland accessories for both men and women. Mahi, who entered into the mall amidst a thunderous applause spoke for few brief minutes. He said it was for the first time in the last 10 years that he has been able to come out in this way among the people.
He said that he was extremely happy to meet the people. Dhoni said that it was a very important day for him as the first store was opened in his home town of Ranchi. He advised the youngsters to study well and if they are interested in sports than perform well . ” Whatever you do just give your 100 per cent,” Dhoni said to his fans.
Arun Pandey CMD and Chairman Rhiti Sports said that the company plans to open 20-25 exclusive stores by the end of 2017 and about 275 stores by 2020. After Ranchi the next stores would be opened in New Delhi followed by Bengaluru